Sparkasse Nürnberg
Content creation for Instagram and TikTok for Sparkasse Nürnberg. Employer branding and event content, locally rooted and close to the people.
On the Instagram presence we follow a narrative strategy. A clear opening frame, one statement, and you are straight into the action. Career communication becomes an authentic way into the team. Visual language and typography stay consistent with the Sparkasse design, while the editing reflects the local pulse.
From the announcement to the recap
Event communication follows a similar rhythm. First the announcement with the timing details and an emotional note, then the live coverage, and finally a compact recap.
The result
A presence that creates closeness. Locally rooted, professional in tone and every time a step closer to the community.