Pfandleihhaus Pomerance
Social media marketing for Pfandleihhaus Pomerance, partly with its own brand face: everyday pawnshop business becomes formats people watch to the end.
Results
- Views in Q1
- +130 %
- Engagement
- +200 %
- Impressions
- 800,000+
Comparison: January to December 2025 against Q1 2026.
A pawnshop runs on trust, and trust is not built in a shop window but in conversation. For Pomerance in Nuremberg we turned that into a social media presence that shows exactly this: people explaining what an item is worth and why.
Formats instead of single posts
Everyday business supplies the topics by itself. An auction where you can bid on site. Four gold ducats moving across the table and getting a price. A vehicle in the hall that has just been handed back. We translated those occasions into recurring formats, with a clear structure, short hooks and subtitles that work without sound.
Partly with its own brand face
Part of the content runs through a brand face who stands in front of the camera for Pomerance and carries recognition across weeks. Alongside that, the staff speak for themselves. The mix takes the distance out of the subject: expertise from people you recognise after two reels.
What came of it
The numbers above compare a full year with a single quarter. That is precisely the point: it is not the posting frequency that multiplied, it is the effect per post.